50th Anniversary

Five Decades of Defying the Status Quo

MSR has always been a company of engineers, inventors and unruly dreamers. Larry Penberthy started the company in 1969 on a personal crusade against unsafe equipment. Today, we’re still an intrepid team obsessed with creating the most reliable, high-performance gear possible.

MSR has always been a company of engineers, inventors and unruly dreamers. Larry Penberthy started the company in 1969 on a personal crusade against unsafe equipment. Today, we’re an intrepid team obsessed with creating reliable, high-performance gear.


Whether it’s defying the status quo in equipment design or radically shifting the social mindset, we believe the greatest innovations—and explorations—are inspired by the world’s unruly dreamers.

Whether it’s defying the status quo in equipment design or radically shifting the social mindset, we believe the greatest innovations are inspired by the world’s unruly dreamers.

A History of Intrepid Engineering

You Inspire Our Endless Passion to Innovate

We’re inspired to innovate by those who share our desire to dream big. This summer, we asked you to add your stories to the mix. You showed us what it means to be an unruly dreamer—to push boundaries and defy convention. And that this mindset transcends ages, genders, regions and backgrounds.

In doing so, we saw once again why building quality gear matters. It matters because this is something that's much bigger than us.

We asked you to...

Show us the summits and the sufferfests. The instances that made you laugh, cry and proud to be out there. The epic storms narrowly escaped. Your first time sleeping in the wild. The unexpected bivies. The rafting trips. The historic dance parties.

Show us the summits and the sufferfests. The instances that made you laugh, cry and proud to be out there. Your first time sleeping in the wild. The unexpected bivies. The rafting trips. The dance parties.

Through a photo or horizontal video (1 min. or less), show us those moments that defined you as an adventurer.

Maybe you’re the first in your family to ever backpack or you just earned your Triple Crown. Maybe you’re still climbing after all these years, or you proved that doctor wrong. Maybe you’re teaching youth the power of nature. Or you’re the next- generation of explorers and pioneers pushing boundaries in the outdoors.

Maybe you’re the first in your family to ever backpack or you just earned your Triple Crown. Maybe you’re still climbing after all these years, or you’re teaching youth the power of nature. Maybe you’re the next-generation of outdoor explorers.

In a 5-10 second horizontal selfie clip, finish this: I’m an unruly dreamer because I _____.

Maybe it’s that old WhisperLite stove your parents passed down to you. That banged up cook pot. The new tent or WindBurner that lets you spend nights under the stars. We want to celebrate the gear that’s been your trusted companion—the gear that’s embedded with memories of adventure.

Maybe it’s that old WhisperLite stove or the new tent or WindBurner that lets you spend nights under the stars. We want to celebrate the gear that’s been your trusted companion.

Through a photo or 5-15 second horizontal video show us that piece of MSR gear that means the most to you.

Inspire us with your ambitious routes, your multi-sport missions, your first-ever adventures, from the summits to the trails. We know you have a never-ending bucket list and the perseverance to make it happen. As long as you’re willing to strive for your goals, we’ll engineer gear that’s up to the job.

Inspire us with your ambitious routes, your multi-sport missions, your first-ever adventures, from the summits to the trails. As long as you’re willing to strive for your goals, we’ll engineer gear that’s up to the job.

In a photo, text or 5-15 second horizontal selfie clip, tell us what you’re preparing for.

Stay tuned for our video featuring you, coming September 10th!

Winner of this MSR kit will be announced August 24th!

SUBMISSIONS CLOSED

Worth $1,500

  • All-New Hubba Hubba™ NX Tent
  • WindBurner® Combo System, with Stove, Skillet and 2.5 L Pot
  • WindBurner Duo Pot
  • WindBurner Coffee Press
  • Trail Base™ Water Filter Kit 4L
  • 2 Person Mess Kit
  • Alpine™ Deluxe Kitchen Set
  • Lightning™ Ascent Snowshoes with new Paragon™ Binding
  • Heritage Cap
  • MSR Shirt Pack

See Full Terms and Conditions.
Open to U.S. and Canada residents only.

6/17

Start Submitting

8/17

FINAL CALL FOR SUBMISSIONS!

9/10

FINALE VIDEO CELEBRATING YOU